Riwa stood in the hot sun, watching the small children and their mother hawk fruits. The children usually followed their mother to the market in tattered clothes, bruised skin, and hard eyes. Riwa had a thought at the time- “They put in so much effort. Why are they so impoverished?”
Riwa noticed the mother yelling angrily at a customer to put down a picked fruit almost immediately. The customer was negotiating. The event was closely watched by spectators. The customer stormed out, swearing never to return.
Riwa was hit at that point. She realized why poverty was a part of their lives. The mother had no marketing experience. She was unfamiliar with psychology and its application to money.
You may be wondering, “What does psychology have to do with money?”
Psychology is concerned with everything: our decisions, our thought patterns, and our overall human behavior.
Let’s look at some of the ways psychology affects moneymaking.
Authenticity: Nowadays, most people lack this quality. Not surprisingly, it is critical to attracting wealth. Remember to be yourself, to be genuine, and to be kind. Nobody likes a phony, after all.
Making money is the same as selling something. It could be your abilities, your brain, or even you. For example, suppose someone launches a YouTube channel in a specific niche. People are drawn in by the value provided on that channel over time. YouTube starts paying that person.
That person simply exchanged his brain for money. Furthermore, if that person was a forgery, the audience would have been destroyed. Humans are attracted to other humans, not subhumans.
Convincing: You’ve probably heard the phrase “a good product sells itself,” but that couldn’t be further from the truth.
Persuasion is required to sell anything. I don’t mean compel people to buy. No way, no how. Your goal should be to persuade people to buy from you on their own accord.
Persuasion is primarily concerned with emotions and triggers (pain points). Here’s an example from my own experience: On the day I went to market, a reliable fruit vendor was unavailable.
I always purchase from the person because the fruits are always delicious. I was in a bind at the time. Who would I purchase from? I didn’t want to go back to that market.
As I was leaving, I noticed the fruits I wanted freshly stacked in another stall, but I was conflicted: it could be sour (pain point). I did, however, look into that stall. The vendor cut open a fruit for me. It had a wonderful sweet tang to it. I bought more than I normally would (Persuasion was complete at that point).
The flip side of this story is that almost all of the rest were extremely sour, and I struggled to finish them. There, that seller lost a recurring customer. This brings us to our next tenet: trust.
Trust: As a result of the preceding points, trust is essential for any seller. Consider this: If I trust you, I will undoubtedly seek your assistance. The same is true for selling.
Authenticity forges the relationship. Persuasion tempers it and finally trust folds it, a magnificent sword.
In the preceding example, the seller lost a potential customer (me). Why? The newly formed trust was completely shattered. When I discovered that almost all of my fruits were sour, I felt duped.
Even if I was told that some were sour, I would still be a customer.
What’s even better than your client’s trust in you is this: referrals. The client had nothing to lose by referring you to another person simply because they trust you to deliver.
I hope you got value from this. If you did, leave 50 claps as a way of saying thanks.
I’ll be dropping gems on this page. Follow me to the train station. If you know someone who would benefit from this, please pass it on.
And don’t forget that the ACT method is unbeatable.
Thank you for reading!
